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Ethical HEROES - Book by our professor Ettiene Hoffman

April 12, 2025

Ettiene shares valuable insights that drive employee engagement in the workplace. Ethical HEROES encompasses positive change, personal development, ethics, and leadership effectiveness. Ethical HEROES, which is a practical workbook, is based on comprehensive management and leadership research. Also, the workbook reveals two leadership frameworks called “HEROES (acronym) and the Growth Triangle” that underpin key foundational actionable insights.

The book also takes the reader on a treasure hunt to identify character strengths that serve as insights to inspire leaders to excel beyond expectations. Therefore, applying the fundamentals shared by the author can provide structure and strategy towards personal and or organizational growth. The leadership frameworks “HEROES and the Growth Triangle” have proven themselves as competent enablers in the pursuit of improved managerial efficiency and leadership effectiveness. Furthermore, the building blocks advocated in this workbook run in parallel with the practical exercises at the end of every chapter, which are valuable engagement tools to enhance competence, self-confidence, and self-determination.

Consequently, engagement with Ethical HEROES can enhance one’s assertiveness, competence, and determination towards excelling in the workplace. Therefore, Ethical HEROES encourages leaders to adopt responsive and responsible leadership practices that can nurture engaging, inspiring, innovative, and ethical workplace environments.

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